D.D. WILLIAMSON AND COLORMAKER LAUNCH INNOVATIVE NATURAL BLUE COLORING
LOUISVILLE, KENTUCKY, USA -- (February 19, 2008) -- D.D. Williamson announces the development of a new, naturally derived blue coloring created by its strategic partner, colorMaker, Inc. (Anaheim, California). The coloring is available in either liquid or powdered form. The new coloring achieves an industry breakthrough by enabling food product developers to obtain a shelf-stable natural blue hue at a lower pH than conventional anthocyanin colorings. This innovation will increase the range of foods that can be formulated with a natural (non-synthetic) blue coloring.
The new, water-soluble natural blue coloring, derived from anthocyanins extracted from vegetable juice, was awarded US Patent No. 7279189. Anthocyanins (whether derived from fruit or vegetable sources) exhibit a reversible molecular structural change -- from red to purple to blue -- as the pH of their environment changes from acidic to basic. The new, water-soluble natural blue coloring exhibits a shelf-stable blue hue at pH 5.5 to 8.0; whereas, anthocyanins normally demonstrate a faded and unstable purple hue at pH 5.5.
In addition, colorMaker has developed naturally derived, water-soluble green colorings by adding a variety of yellow colorings to its natural blue coloring.
ColorMaker and D.D. Williamson offer natural food colorings standardized for strength, stabilized for safety, and validated for quality that improve the allure of foods and beverages through visual appeal. D.D. Williamson is the exclusive global distributor of colorMaker’s natural color blends. For samples and/or assistance with your particular food or beverage application, please contact D.D. Williamson (www.naturalcolors.com).
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D.D. Williamson, the world leader in caramel color, offers a broad spectrum of natural colorings. A trusted and recognized provider of color solutions to the food and beverage industry, the company operates nine manufacturing sites on five continents. Visit either www.naturalcolors.com or www.colormaker.com for more information.
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